From journalism to digital marketing, from WI to Spain, my experience spans print (newspaper, magazine), digital (articles, blogs, landing pages, social media, emails, ads), B2B, B2C, and more.
Our current news cycle can’t go a day without talking about AI—an inescapable topic for modern-day marketers. If you’ve wondered if ChatGPT can do your job better than you, you’re not alone. There’s no denying that the digital marketing landscape is drastically changing, but how worried should we be about ChatGPT? Are our fears founded in reality, or can we leverage this new tool to become unstoppable experts in our respective roles? Let’s find out.
The automotive industry is going through a major shift—bringing with it new challenges, such as increased regulation, changing consumer preferences, and the need to reduce emissions. Currently, the most significant trend is the rise of electric vehicles (EVs), which are gaining in popularity due to their numerous benefits.
Having a recognizable external brand is something every business knows is essential, but how often do you think about your internal branding? Developing a strong internal brand and company culture plays a massive role in keeping your current employees happy and successfully growing your team in the future. Learn more about the connection between internal branding and employee engagement, satisfaction, and retention.
No matter how big or small the project, efficiency matters. That’s why Midwest Iron (MWI) is a leading one-stop shop for the manufacturing and installation of self-supporting, bolt-on aluminum balconies, steel stairs and railings, and miscellaneous metals. Our goal is to make our customers’ lives easier while providing them with the best products on the market.
At SPM, we take great pride in having a positive impact on the world around us. On a grand scale, this includes micromachining life-saving medical components and tools, while on a local level, it means providing a supportive work environment and culture for our employees. Don’t just take our word for it, however—let some of SPM’s finest tell you themselves.
Within the traditional business model, each team or department typically works within its own silo that runs parallel to other teams. While not inherently problematic, it can become so when the teams are focused on departmental goals and not the bigger picture, or comprehensive, company-wide goals.
It’s showtime for grilling season—and your pizzas should be no exception. Crustology® pizza crusts are incredibly versatile and can be cooked in a variety of ways, including on the grill. With summertime just around the corner, we’re here to show you how to wow your friends, family, and neighbors with the best grilled pizza on the block.
Making up the pillars of Chemtech Plastics’ core leadership team are a few key individuals who have played an instrumental part in the company’s continued success. You’ve already met Founder and CEO Ragnar Korthase. Now, it’s time to meet John Linder, Director of Sales and Marketing—and the visionary behind the parts Chemtech produces.
At Concept Co., we do a deep dive into all of our clients, so it’s only fair you get to know a little more about us, too. Our blog series, “Meet The Team,” does exactly that. So, meet Izzy Pomeroy. From intern to full-time graphic designer in no time flat, she is seriously talented (plus she has impeccable organizational skills and dad jokes).
As a manufacturer of spray polyurethane foam (SPF), Versi-Foam® must adhere to the regulations put in place by the Occupational Safety and Health Administration (OSHA). We make sure all of our customers are aware of what using spray foam insulation entails and how to do so safely, and we promise to always keep you up-to-date on the latest rules and regulations, such as the newly implemented state phase-down of hydrofluorocarbons.
1. Hazard Communication
Before you use any kind of spray foam i...
It’s construction season, and we know that construction materials can be hard to come by right now—but not at Versi-Foam®. If you’re a distributor looking for spray foam insulation, you’re in luck, because we’ve got product available. Learn more about what Versi-Foam® has to offer and how our spray foam can help your clients complete all of the projects they have lined up this year.
This month, Concept Co. had the honor of being featured as one of Milwaukee Magazine’s Faces of Milwaukee 2022. Recognized as the Face of Brand Marketing for the City of Milwaukee, learn more about what makes Concept Co. the best agency in the city.
While many are familiar with wall insulation, less may know about the importance of window and door insulation. To ensure a building or home is as energy efficient as possible, it’s crucial to properly install insulation around every door and window. With the right product, window and door insulation can be a breeze. Discover why Versi-Tite® is the perfect solution for your windows and doors.
We’ve covered hiring a green contractor—but what if you’re doing it yourself? No matter the size of your project, you must consider the environmental impact of your new build or renovation. How can you reduce your carbon footprint and increase your green building footprint? Before you start gathering materials, the answer is clear: green products are the way of the future.
While “green building” is by no means a new concept, it is one that has continuously increased in popularity. Green building refers to “the planning, design, construction, and operations of buildings with several central, foremost considerations: energy use, water use, indoor environmental quality, material section, and the building’s effects on its site,” according to the U.S. Green Building Council (USGBC).